Supervise daily store operations, including opening/closing procedures, cash management, and staff scheduling.

Lead and mentor the retail team, ensuring high standards of service and product knowledge.

Conduct regular staff training on storytelling and the technical aspects of the product range.

Monitor KPIs (conversion rates, average transaction value) and implement strategies to meet sales targets.

Manage inventory levels and coordinate with the supply chain to ensure seamless stock replenishment.

Assist in the in-house content creation model by identifying storytelling opportunities on the floor.

Encourage the team to capture high-quality, organic visual content for social media platforms.

Manage local customer relationships and CRM data to drive repeat visits and brand loyalty.