*KEY RESPONSIBILITIES:*

* *End-to-End Product Lifecycle Architecture:* Owning the comprehensive journey of the product pipeline—from initial conceptual briefs and formulation testing to active shelf placement.

* *Supply Chain & Vendor Management:* Partnering directly with contract manufacturing labs, formulation scientists, and packaging component vendors to manage production timelines and maintain absolute quality control.

* *Creative Agency Steering:* Translating brand philosophies into high-yield design directives, briefing external creative agencies, and managing the development of visual identity and structural packaging assets.

* *Brand & Content Cultivation:* Designing and executing comprehensive content playbooks, working across copy, social entertainment layouts, and platform storytelling tailored for the Gen Z market.

* *Ambiguity...