The Salesforce Business Analyst should have a solid understanding of media process execution, especially when leveraging Experience Cloud technology, coupled with knowledge of the media industry. Additionally, a good grasp of the core principles behind customer experience-driven solutions is advantageous.

The primary responsibility of a BA involves executing discovery from a business analysis perspective, work on requirements elaboration and stories preparation.

Here are detailed activities including specified responsibilities:

• Develop and maintain a prioritized backlog of EPICs (big, high-level user stories) that align with long-term business objectives and strategies.
• Collaborate with key stakeholders to identify major features and functionalities required within the Experience Cloud, documenting these needs as EPICs which provide scope and direction for detailed user story development.
• Regularly review and adjust the b...