Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands‑on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data‑driven decision‑making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements.