Be at the forefront of MarTech innovation with PENN Entertainment as a Remote Lead Product Manager focusing on promotional experiences. Drive user acquisition through strategic marketing initiatives within a pioneering digital environment.
In this role, you'll guide the Interactive Product Management team to shape the future of online gaming across major brands like theScore Media and iCasino. With over eight years in product management, you'll be responsible for developing effective MarTech roadmaps, improving user retention, and ensuring marketing compliance. Collaborate with various teams to align on promotional goals and elevate user engagement.
Key Responsibilities:
• Lead vision and roadmap for marketing technology
• Partner with lifecycle teams to create engagement strategies
• Report KPIs related to campaigns and user activation
• Streamline conversion processes throughout the marketing funnel
• Align marketing practices with legal and privacy regulations