MarTech Specialist

We're looking for a MarTech specialist with strong expertise in attribution, tracking, measurement and growth analytics across mobile apps and web products.

What You’ll Do

• Own and improve attribution & tracking across apps and web.
• Maintain and improve measurement architecture for mobile (MMP-led) and web (tagging / pixels / data layer-led) setups.
• Ensure app and web data connect cleanly where funnels cross channels (W2A, web‑to‑app, cross‑device journeys).
• Debug issues across the full funnel: Apps (Click→Install→Event→Revenue) and Web (Visit→Landing→Tag fire→Conversion→Revenue/lead/signup).
• Trace breaks across sources and teams, not just in one tool.
• Ensure clean and consistent data across: Mobile (MMP, ad networks, product analytics, monetisation platforms) and Web (GTM, pixels, GA4, paid social platforms, landing pages).
• Design and validate postbacks (S2S), event mappings, at...