Job description

Strategic Planning: Develop and execute regional marketing strategies aligned with Muthoot
Finance’s overall objectives to drive brand awareness, customer acquisition, and revenue growth.
 Campaign Management: Lead the planning, execution, and analysis of marketing campaigns in
the region. Track performance metrics and optimize campaigns for maximum impact.
 Brand Promotion: Strengthen Muthoot Finance’s brand presence in the region through various
marketing channels including digital marketing, traditional media, events, and public relations.
 Market Research: Conduct in-depth market research to understand regional customer needs,
preferences, and competitive landscape. Identify new business opportunities and customer
segments.
 Cross-functional Collaboration: Work closely with the sales, product, and operations teams to
ensure alignment of marketing strategies with busines...