Evaluate the global business unit product launches and its relevance to the APAC region with the Market Managers.
Drive regional product launch process and coordinate launch communications, presentations with Market Managers.
Drive execution of the targeted campaigns (offline and digital) to the countries with the local marcom team/key sales.
Identify the best and most effective channels (offline and digital) to drive campaigns with the customer journey mapping in mind. Track and evaluate the performance of campaigns.
Drive SEO optimization of respective business unit's related landing pages with SEO agency and localmarcom.
Establish social media posting/additional channels in social media tool to enhance the company's brand within APAC.
Coordinate and support execution as well as track performance of tradeshows and customer events with local marcom/key sales.