Share the SBU vision, values and strategy with the region and help translate them into local annual marketing plans for sales, marketing and service initiatives, including the local planning, organization and execution of product launches.
Foster and deepen the pH Lab relationship with the local market organizations. Act as a trusted and responsive first point of contact for regional stakeholders and as the main interface between headquarters in Switzerland (SBUs) and local market organizations.
Recognize local market dynamics, customer needs and competitor activities. Provide insights and direction to the market organizations to identify opportunities and threats.
Monitor the market organization’s performance metrics to gain insights for the development and implementation of market strategies that address emerging business opportunities to achieve business objectives and revenue targets across various distribution channel...