Take the lead in merchant marketing at RBC in Toronto as a Senior Manager. You'll design campaign strategies and manage partnerships for the Grocery & Pharma loyalty segments.This role entails developing comprehensive marketing plans that integrate business goals with effective strategies. You will oversee a marketing team while ensuring all campaigns are executed with excellence and results tracked against key performance indicators. Your insights will shape innovative marketing approaches that strengthen RBC's loyalty program.Key Responsibilities:
• Build annual marketing plans aligning with partner goals
• Lead the execution of integrated marketing campaigns
• Manage relationships with essential partners
• Provide direction to the marketing team for high-quality output
• Monitor campaign performance and refine strategies accordinglyRequirements:
• Extensive experience in campaign management and strategy
• Strong ability in strategic alignment with business goals...