Role Overview

Drive category growth by owning AoP performance (orders, AoV, revenue). This role translates data into strategic interventions, program-manages cross-functional initiatives, and acts as the crucial connective tissue between the Category Head, Customer Growth, and broader business teams.

Core Responsibilities

A. AoP & Strategic Planning

• Performance Ownership: Track planned vs. actual (orders, AoV, revenue); publish weekly updates and month-out projections.
• Proactive Interventions: Diagnose performance gaps and propose strategic levers to close them.
• Growth Alignment: Partner with Customer Growth & Engagement to align campaigns and incentives with category targets.

B. Metrics & Insights

• Category Health: Maintain real-time tracking, flag risks early, and lead structured reviews.
• Actionable Insights: Connect the what to the so what instead o...