Developing the marketing strategy for new and existing products -including campaigns, events, digital trade marketing, and PR.
Coordinates to internal support groups for product launching within schedule.
Identify and monitor market data, gathering opportunities including problems and end-user feedbacks, refining, and evaluating market research tools, actions and monitoring product performance.
Periodic update of industry trend; customers, channels, pricing, competition etc.
Assist and communicate with both internal & external members for constant improvement of existing product line-up and existing product models.
Perform priority assigned task by division head from time to time.