Shape the future of energy at Jetson as a Product Marketing Specialist based in Vancouver. Spearhead product launches while utilizing cutting-edge marketing strategies and data insights.
This full-time role offers high ownership of marketing projects, focusing on product positioning and execution. You'll identify key buyer personas and lead the development of impactful messaging frameworks. Manage HubSpot tools to analyze launch performance and contribute to cross-channel marketing strategies.
Key Responsibilities:
• Lead go-to-market strategy for all new product launches
• Create messaging frameworks that resonate across demographics
• Oversee HubSpot setup for lifecycle management
• Align marketing strategies across organic and paid channels
• Report findings on performance and competitor landscape
Requirements:
• 4–7 years of product marketing experience required
• Proficient in HubSpot and analytical reporting
• Expertise in crafting positioning sta...