Overview
The Product Marketing Specialist (Streaming and Health) supports the development, launch, and performance management of streaming and digital health-related products and partnerships under the Mobile Business. The role is responsible for coordinating product and partner initiatives, monitoring usage and customer engagement, generating insights from data, and supporting cross-functional collaboration to ensure successful product launches and sustained performance.
The specialist works closely with managers, marketing, regulatory teams, and external partners (e.g., streaming platforms and digital health providers) to ensure offerings are aligned with business objectives, customer needs, and regulatory requirements.
Functions and Responsibilities
A. Development and Innovation