Develops and communicates differentiated value propositions for Fiber Broadband and bundled solutions across SME and mid-market segments
Drives GTM execution, commercialization, and market adoption of Fiber Broadband offers, including Fiber DUAL and SME connectivity bundles
Leads sales enablement and customer activation programs in partnership with Sales, Channel, and Field teams to accelerate acquisition and revenue growth
Collaborates with Brand, Channel Marketing, and Digital teams on product launches, campaigns, and demand generation initiatives
Monitors market trends, customer insights, and competitive movements to strengthen portfolio positioning and identify growth opportunities
Tracks revenue, pipeline, adoption, activation, and retention performance of the Fiber Broadband portfolio