About the job Product Marketing Manager (SDA)

Job summary

The Product Marketing Manager will oversee the marketing strategy for our range of consumer small appliances. This role includes managing a team of Product Managers, driving product development, creating go-to-market strategies, and ensuring alignment with market trends and customer needs.

Job responsibilities

• Lead and mentor a team of Product Manager/s and Product Trainer/s
• Set performance goals and conduct regular reviews

Product and Market Analysis

• Identify and determine consumer needs for opportunities in product line-up, innovation and differentiation
• Assess market competition in terms of product offering and marketing strategy
• Regularly performs competitor, pricing, profitability, sales, product need-gap and Market Share (GFK) analysis
• Create and implement GTM plans, including product launches and promo...