Trident Consulting is seeking a Product Marketing Manager for one of our clients in USA - Remote A global leader in business and technology services.


Position: Product Marketing Manager

Location: USA - Remote

Type: Contract

Rate: $-/Hr


Responsibilities:

Create and execute comprehensive loyalty marketing strategies that drive rider frequency, retention, and lifetime value

Lead inbound and outbound marketing for loyalty programs, optimizing the customer journey from awareness to active program engagement

Develop and test Client loyalty program constructs that go beyond traditional rewards to build genuine rider affinity

Leverage deep customer insights to understand what drives rider loyalty, using research to inform program evolution and marketing approach

Monitor and analyze performance metrics including rides per rider, program adoption, ...