Translate existing positioning into clear, consistent messaging and content: create compelling messaging that communicates the product's value proposition to the target audience.
Go-to-market support: support execution of product launches and campaigns, collaborate with regional team to adapt global messaging for local campaigns and channels.
Sales enablement support: create and update sales materials (decks, battlecards, product sheets), and ensure content is aligned to sales needs and easy to use in customer conversations. Support internal training sessions and documentation.
Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. Wor...