Product Marketing Manager

MCH Group AG, 4051 Basel (BS), Switzerland.

We are seeking a Product Marketing Manager to take ownership of the marketing growth and development of a dedicated product group within Art Basel’s portfolio.

Responsibilities:

• Product positioning & audience ownership: Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences. Apply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment. Execute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention. Ensure alignment between product positioning, audience strategy, and commercial objectives.
• End‑to‑end product marketing delivery: Lead end‑to‑end product marketing execution for assigned products, translating defined portfolio fra...