Work closely with PLMs to distill product and solution positioning in line with GTM strategy
Conduct market and competitor research to develop winning messaging
Build customer-facing materials, including presentations, solution briefs, website copy, white papers and eBooks, analyst materials, articles, nurturing cadences, blog posts, social media posts, and more
Create sales support tools
Maintain content calendar to meet campaign, event and product release plans
Website: Edit content and maintain pages
Email marketing: Create/edit mailers and newsletters
Handle industry award submissions
Manage and monitor company-moderated groups on social media
Requirements
5+ years of experience in B2B technology marketing and content development