Role Purpose
Drive adoption of medical device technologies to improve procedural outcomes and enable portfolio pull-through across IC.
Lead marketing strategies for IC portfolios to optimize procedural success and enable therapy adoption. Key Responsibilities Develop annual marketing plans for IC portfolio, aligned with global positioning.
Drive training programs and competency development for atherectomy and thrombectomy devices.
Create messaging and toolkits emphasizing interventional cardiology brands algorithms and clinical benefits.
Support sales with education on device selection and complication mitigation.
Organize procedural workshops and physician education events.
Collaborate with business unit and commercial leads to design bundled solutions and value-selling strategies.
Monitor utilization and attach rates; adjust plans to improve portfolio penetration.