Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.
Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.
New brand launches based on the overall business focus & strategy
Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of ethical marketing.
Knowledge of launching new products, increasing product portfolios.