KEY RESPONSIBITILES:
1. IP & Product Development
• Conceptualize and build strong, scalable IPs with clear differentiation and audience value.
• Develop ancillary events and spin-offs to strengthen brand association and longevity.
• Ensure every IP has a defined multi-year growth roadmap and sustainability model.
• Own the Product Deck creation – ensuring clarity, creativity, and commercial relevance.
2. Business Planning & Profitability
• Drive achievement of minimum 25% profitability targets for each IP through strategic planning and cost management.
• Oversee Pn L feasibility for each product/event — from ideation to execution.
• Evaluate product saleability, audience potential, and monetization avenues across sponsorships, ticketing, and partnerships.
3. Strategic Growth & Innovation
• Define clear KPIs and success metrics for each property and track progress.
• Innovate continuously to evolve the IP ecosystem and maintain competitive edge.
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