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Product Development Lead

Company

Bumbu Bunda

Location

Jakarta, Indonesia

Type

Full-time

Job Description

  • Lead end-to-end product development for the MPASI (Baby & Toddler Food) category, from concept ideation to commercialization.
  • Develop nutritious, safe, and innovative MPASI products in line with BPOM regulations and food safety standards.
  • Conduct market research, consumer insights, and competitor analysis to identify new product opportunities and improvements.
  • Collaborate closely with R&D, Quality Assurance, Supply Chain, Marketing, and Production teams to ensure smooth product launches.
  • Define product formulation, nutritional targets, ingredient selection, and shelf-life requirements.
  • Manage product testing, sensory evaluation, and continuous product optimization based on feedback and performance data.
  • Ensure all products comply with regulatory, halal, and labeling requirements.
  • Monitor product performance post-launch and drive continuous improvement initiatives.


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