Description

This role owns the behavioral measurement foundation that makes journey analytics reliable and reusable. Stabilizes instrumentation across digital channels, runs QA and governance, and enables true end-to-end journey measurement by defining the journey blueprint, linking keys, and data contracts in partnership with Data and system owners.

Focus Areas

1. Instrumentation governance & QA (primary): tracking plan, event taxonomy, specs, release verification, and ongoing health checks across GA4/Firebase, FullStory, and shared behavioral signals used by Braze/Appsflyer where relevant.

2. Decision-grade measurement foundations: metric/measurement dictionary, funnel definitions, and interpretation guidance for priority journeys/episodes.

3. End-to-end journey measurement enablement (digital + backend): define journey stage models, source-of-truth mapping, timestamps, IDs, and data contracts needed to stitch digital + operati...