Data science is at the heart of decision making in Sky and drives a majority of decisions across marketing, customer interactions and customer services. In the Advanced Analytics team we are scaling up our data science practice to transform how we manage customers across all life cycles for both experience profitability. We have built and successfully deployed intelligence into Sky and are already delivering realisable value into the business. We gather a very large amount of data on customer behaviours and interactions and are looking for data scientists to extract value from our data assets and maximise customer value.