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PR & Product Communications Manager

Company

Continental

Location

Shanghai, Shanghai

Type

Full-time

Job Description

This position assists the Head of Marketing Comms APAC in product communication, including campaigns, paid media and event creation with a strong focus on PR and media. He/she is responsible for working closely across different markets and management stakeholders to develop and implement PR strategy to increase media coverage and build company reputation. With additional responsibility in product communications for B2B and second line brands.

Brand Owner

Brand owner for Continental brand & second-line brands
Maintain brand integrity across all company marketing initiatives and communications

Product Communication; Strategy & Execution

Lead, create, and execute product communication strategy in APAC to create and maintain a favorable brand image for Continental in APAC

Collaborate with APAC and Global Product and Digital Solutions teams to develop or adapt product (product factbook, factsheet) and...

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