Role Purpose

The PR & Events Officer is the brand custodian for Cape Union Mart, responsible for shaping, protecting, and enhancing the brand’s public image. This role leads the development and execution of an integrated PR and events strategy aligned to the brand’s strategic marketing objectives.

Working closely with internal teams, agencies, media, and partners, the role drives positive brand perception, strengthens stakeholder relationships, and delivers meaningful brand experiences that attract, inform, and retain customers.

Key Responsibilities

PR & Strategy

• Develop and execute the annual PR and events strategy aligned to brand and marketing objectives, including timelines and budget management.
• Support and enhance quarterly brand and product strategies through targeted PR initiatives.
• Educate consumers, media, and influencers on seasonal launches, new products, key campaigns, and brand initiatives.