Fully support research and brainstorming for existing projects and new business pitches, including competitor analysis, market landscape analysis, communication opportunities, tagline ideation, and IP/media/KOL suggestions.
Assist in writing and distributing PR documents in BOTH Chinese and English, including press releases, pitch letters, backgrounders, fact sheets, product review playbooks, speaker bios, newsletters, reports, and other communication materials.
Create and maintain media/influencer lists for specific overseas markets (mainly in Southeast Asia), using influencer tools and leveraging relationships shared by team.
Reach out and handle media / influencer inquiries based on projects, can proactively identify media/influencer opportunities in the target market when needed.
Monitor media and social key data points via Meltwater and other tools, to identify and summarize trends or key cov...