About the Role

An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility engagement and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations events sponsorships and PR activities aligned with the overall marketing strategy.

Key Responsibilities

• Develop and execute PR and BTL plans to support brand product launches and key campaigns across the UAE.
  
• Manage events roadshows exhibitions and in-mall/field activations ensuring on-brand execution and strong ROI.
  
• Coordinate with agencies and vendors for production logistics branding materials and activation staffing.
  
• Draft and localize press releases statements and media materials in coordination with the central marketing/PR team.
  
• Build and maintain relat...