On-site – Quezon City 1-3 Years Experience Bachelor Degree Full-time
Job Description
Key Responsibilities Influencer & PR Management
- Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche).
- Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches.
- Oversee the entire campaign process — from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking.
- Lead the concept creation, execution, and monitoring of PR packages.
- Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement.
Community Development
- Scout, identify, and engage with new communities relevant to the Mom & Baby category.
- Build and nurture long-term relationships with niche groups and community partners.
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