Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, inclusive of:
Localizing global initiatives to fit cultural context and audience needs.
Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.
Driving local cultural initiatives that support regional marketing priorities.
Run an efficient press office—including seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
Manage influencer and creator programs—from relationship building to campaign-
specific collabo...