About the role

The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America, one of the region’s leading travel industry events. This role is responsible for developing and executing comprehensive marketing strategies aligned with the Event Value Proposition (EVP) and broader portfolio objectives, with a strong focus on the Latin American travel ecosystem.

Responsibilities

• Develop and execute integrated marketing plans for WTM Latin America, aligned with EVP and portfolio strategies.
• Define market size, penetration, and growth opportunities across key LATAM markets and audience segments.
• Design and implement data-driven strategies to grow, engage, and retain these target audiences.
• Build and maintain relationships with regional associations, tourism boards, media, analysts, influencers, and industry bodies.
• Represent WTM Latin America at ind...