Plan, execute, optimize, and scale digital advertising campaigns across multiple channels including Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant platforms.
Monitor and improve campaign performance to achieve traffic, lead generation, conversion, CPA, ROAS, and revenue targets.
Conduct audience research, keyword research, competitor analysis, and A/B testing to continuously improve campaign effectiveness.
Set up and maintain analytics infrastructure including GA4, GTM, conversion tracking, pixels, and attribution measurement.
Analyze campaign data and provide actionable insights, recommendations, and growth opportunities.
Support SEO initiatives including keyword research, technical audits, on-page optimization, and content recommendations.
Collaborate with content, creative, and web development teams to improve landing page performance and conversion rates.