Performance Marketing Specialist (Google + Meta Ads)

Tkxel is a leading software development company located in Reston, Virginia. We are committed to develop innovative software solutions for leading enterprises in the world, helping them grow their businesses using latest technology solutions.

Job Description

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta (Facebook & Instagram) Ads
• Develop full-funnel strategies aligned with B2B lead generation and conversion goals
• Conduct regular search term audits, manage keyword structures, and build strong negative keyword lists
• Monitor campaign performance and continuously optimize bids, budgets, placements, and audience targeting
• Create, test, and iterate ad creatives including copy, headlines, descriptions, and visual assets
• Build and refine audience segments including customer match li...