Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.
Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.
Conduct regular data analysis to identify trends, insights, and opportunities for improvement.
Collaborate with the founder-led marketing team to align campaigns with overall strategy and business goals.
Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective—creativity is a plus.
Run A/B tests and experiment with new campaign ideas to continuo...