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Performance Marketing Manager (a China dating app)

Company

Gateway Search

Location

singapore, singapore

Type

Full-time

We are seeking a Product Manager, User Growth (Paid Media) to drive global user acquisition, activation, and retention through data-driven growth strategies and experimentation.


Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across major digital advertising channels, including strategy, creatives, and budget allocation: Google Ads, Meta Ads and TikTok Ads
  • Analyze performance metrics (CPA, CTR, CVR, ROI, retention) and drive continuous optimization.
  • Partner with data teams to define growth metrics, dashboards, and monitoring systems.
  • Lead growth experiments using funnel analysis, user segmentation, and A/B testing to improve key growth metrics.
  • Collaborate cross-functionally to standardize growth and experimentation processes.


Requirements

  • Bachelor’s degree or above; STEM background preferred.
  • Strong anal...

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