Job description Role Objective: Drive scalable lead generation and business growth through data-driven performance marketing strategies across paid digital channels. Own end-to-end campaign execution, optimization, and measurement with a clear focus on ROI and business impact. Key responsibilities: • Own and execute end-to-end performance marketing campaignsfrom strategy and media planning to optimization and reporting—focused on high-quality lead generation. • Translate business objectives into actionable performance marketing strategies and deliver monthly targets efficiently. • Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid Social (Meta), Native, Affiliates, Portals, and Direct Buys. • Drive audience segmentation, funnel optimization, and landing page performance to improve conversion rates. • Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes. • Continuously optimize campaigns through A/B t...