Digital Marketing Manager (Performance Marketing & Lead Generation) Experience: 35 Years Location: Thane (Work From Office) CTC: Upto 7 LPA (based on experience & skill set) Industry: Climate-tech, Service Based, Start-up Role Overview Own end-to-end performance marketing and B2B lead generation. Drive high-quality leads, optimize campaign performance, and maximize ROI across digital channels. Key Responsibilities Manage paid campaigns across Google Ads, Meta, and LinkedIn. Drive B2B lead generation while optimizing CPL, CPA, and ROAS. Own media budgets, agency coordination, and campaign execution. Optimize landing pages and lead conversion funnels. Track and improve campaign performance using GA4 and Google Tag Manager. Requirements 35 years of experience in Performance Marketing with a strong B2B lead generation focus. Agency background is mandatory. Expertise in Google Ads and LinkedIn Ads. Experience with GA4, Google Tag Manager, and campaign analytics. Prior experience in B2B, Saa...