THE ROLE This role will own the performance marketing function across paid acquisition, campaign strategy, reporting, and planning, reporting directly to the Business Head. The mandate is simple: scale revenue efficiently, improve marketing quality, and bring tighter control to how spend turns into sales. This is a hands-on role for someone who can think strategically and execute deeply. The expectation is not just to run campaigns, but to understand the numbers behind them, spot opportunities early, and drive experiments that improve ROAS, CAC, CTR, and repeat revenue over time. WHAT YOU WILL OWN 1) Paid Marketing – Meta & Google • Own performance marketing across Meta (Facebook/Instagram) and Google end-to-end: strategy, campaign builds, budget allocation, optimisation, and reporting. • Set and hit ROAS, CAC, MER, and revenue targets; review performance weekly with the Business Head. • Brief the creative team with a strong conversion lens, translating data into sharper hooks, formats...