The Partner Communications Manager Digital and CRM Specialist is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include: Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partners brands, commercial priorities, market trends and challenges. Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts internally and externally with partners. Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction and retention by implementing CRM strategies, defining critical metrics and measurement frameworks, analyzing data and generating insig...