Ensure activation of the marketing strategies and campaigns through local DISTRIBUTION & PROMOTION PARTNERS (named PARTNERS in the text), in accordance with Regional Lead & Regional Export Direction.
Develop with PARTNERS market analysis, marketing plans, and 360° activation campaigns (HCP, Retail & Digital/Media) as well as budget forecasts and procurement vision.
Work closely with PARTNERS to control and challenge the deployment and execution of the marketing campaigns and required investments.
Collaborate with sales, supply, finance, brands, and regional teams to align marketing actions.
Market analysis and competitive intelligence
Centralize in-depth market data with and from internal departments, regions, and PARTNERS.
Qualitative data to assess the specific needs of local consumers and accordingly guide marketing strategy with PARTNERS.