Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
Running Adwords (Google Search & Google GDN/Smart Display)
Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI’s
Optimise CTRs, landing pages, quality score, and conversion rates
Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
Ensure effective keyword research and implementation.
Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy...