• Manage Google Search campaigns end-to-end — keyword builds, match types, negative keyword lists, ad copy rotation, and bid strategies
• Run Google Shopping campaigns — product feed health, title and description optimization, disapproval resolution, competitive pricing review
• Manage Performance Max (PMax) campaigns — asset groups, audience signals, conversion goals, placement exclusions
• Execute YouTube pre-roll and discovery campaigns for brand awareness and consideration objectives
• Monitor Quality Score, Impression Share, and Search Lost IS (budget vs rank) and act on findings
• Maintain Google Merchant Center — feed error resolution, supplemental feeds, feed rule management
• Daily pacing checks across all active campaigns — flag overspend or underspend immediately
• Produce clear weekly performance summaries for the SVP and media team
• Maintain UTM tagging and campaign naming conventions defined by the client

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