Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Job Summary:
Ownership and responsibility for providing strategic direction and overall guidance within the global marketing group of internet search and the customer journey.
Principal Responsibilities:
Develops overall onsite search strategy and framework to onsite search relevancy and performance, including translating long term plans to immediate actions.Manages the onsite search tool through rule sets to improve search results based on input from the online team including analytics.Develops action plans resulting from analysis of onsite search performance of site content and category hierarchy optimization. Works with others to implement changes for optimization.Measures search improvements through Site Catalyst.