Ask & Embla is looking for a Paid Performance Marketing Lead who will take charge of the management of our digital accounts and diversifying the channel mix using paid social channels. You will be contributing to our effort to continuously grow and improve our market share and ROI across all marketing platforms, and there will be significant room for career development as we scale our business across multiple channels, brands, and geographies.
What You’ll Do - Develop and execute comprehensive paid performance marketing strategies across social media (Meta, Tiktok, Pinterest), search, and other channels, maximizing return on ad spend (ROAS) and revenue.
- Build and manage strategic partnerships with media platforms, tools, listing websites, and influencers to amplify reach and engagement.
- Conduct in-depth competitor analysis and identify whitespace opportunities for growth (sales, demand generation).
- Design, manage, and optimize A/B te...