Develop and execute comprehensive paid performance marketing strategies across social media (Meta, Tiktok, Pinterest), search, and other channels, maximizing return on ad spend (ROAS) and revenue.
Build and manage strategic partnerships with media platforms, tools, listing websites, and influencers to amplify reach and engagement.
Conduct in-depth competitor analysis and identify whitespace opportunities for growth (sales, demand generation).
Design, manage, and optimize A/B test initiatives across paid channels to continuously improve performance.
Manage paid media budgets efficiently and ensure optimal allocation across channels.
Develop and maintain consistent brand messaging across all marketing channels.
Collaborate with the Marketing team and business managers to develop customer acquisition plans and measure success.
Work closely with the Creatives and Copywriting Team to create...