Job Description

The Digital Marketing Specialist is responsible for building digital advertising proposals/media plans, and providing support to our clients and our production teams, including setting up, administering campaigns, handling new advertisers and new technologies, creating reports, as well as troubleshooting issues.

He/She is responsible for the entire life cycle of the programmatic and social media campaigns: media plan; campaign setup; optimization. This position is a key contributor in recommending relevant tactics/platforms for renewal campaigns.

Duties & Responsibilities

• Set up and review campaign creative in accordance with client standards/service level agreement.
• Manage a high volume of digital campaigns and ensure accuracy and fulfillment of display, mobile, video, and social media campaigns in a very timely manner.
• Compute for the appropriate budget for each campaign using the approved CPM Rates/Bids.