A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.

Responsibilities

• Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.

• Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.

• Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.

• Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.

• Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, a...