Role Overview :

Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI

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Job Descriptio

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1. Paid Media Strategy & Execu
tionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagr
am).Build full-funnel paid media strategies aligning with marketing and business go
als.Conduct extensive keyword research and audience segmentation to drive relevant traf

fic.
2. Performance Optimiz
ationMonitor daily campaign performance against key metrics: CTR, CVR, CPA,
ROAS.A/B test creatives, ad copies, and audience segments for continuous im...